Don Whitley
Owner & CEO
Founded Custom Creations Unlimited on one rule — treat every logo like it's our own, and never ship anything less than perfect.
About Custom Creations Unlimited
Branding is personal. We treat it that way.
For 18 years we've helped businesses, schools and organizations look the part — with craftsmanship, honesty and service that keeps them coming back.
Our story
From one machine to a full branding house.
Custom Creations Unlimited began with a single embroidery machine and a simple belief: the things a company puts its name on should be made with real care. Word spread, the equipment multiplied, and the services grew — but the standard never changed.
Today we run embroidery, printing, laser engraving and awards under one roof, so our clients get one trusted partner instead of five vendors. The garage is gone; the obsession with getting it right is not.
- 18 years serving Atlanta and beyond
- Everything in-house — total quality control
- 15,000+ brands trusted us with their name
Mission
Make great branding effortless.
To give every organization — whatever its size or budget — premium, perfectly-executed branded products through one partner who makes the whole process easy.
Vision
The name behind your name.
To be the most trusted branding house in the Southeast — the team organizations think of the moment they need to put their logo on anything.
Core values
What we stand behind.
Craftsmanship first
We treat every order — one gift or ten thousand shirts — like it carries our name, because it does.
Honest & clear
Transparent pricing, real timelines and straight answers. No surprises on your invoice or your ship date.
Genuinely helpful
Real people who pick up the phone, sweat your deadline and make the easy choice the right one.
Detail obsessed
Color matching, registration, stitch counts, engraving depth — the small things are the whole thing.
Always on time
98% of orders ship on or ahead of schedule. When we commit to a date, we plan the whole job around it.
Built for partnership
Most clients come back. We invest in long relationships, stored brand standards and easy reorders.
How it works
From idea to delivered in four steps.
01
Share your idea
Send your logo and what you need — or let our designers create it from scratch.
02
Approve your proof
We send a free digital proof and exact quote. Revise until it's perfect.
03
We produce it
Crafted in-house on premium products with rigorous quality control.
04
Delivered on time
Ship nationwide or pick up locally. Reorders saved for one click.
Our equipment
Serious gear, in-house.
Owning our equipment means controlling quality, speed and cost — and never blaming a vendor for a missed date.
Multi-head embroidery
Commercial machines for fast, consistent stitching across large runs.
DTF & wide-format printing
Full-color, photo-grade transfers with a soft hand on any garment.
Automatic screen press
High-volume, durable prints at the best per-piece pricing.
CO₂ & fiber lasers
Precision engraving on wood, glass, metal, leather, slate and acrylic.
Sublimation
Edge-to-edge, all-over color on performance and promo products.
In-house design studio
Digitizing, vectorizing and original artwork — proofs before production.
Meet the team
The people behind your projects.
Riley Chen
Head of Production
Keeps every machine humming and every deadline met — the reason 98% of orders ship on time.
Sam Delgado
Design Director
Turns rough ideas and low-res logos into production-ready art that looks premium on anything.
Taylor Brooks
Client Success
Your single point of contact for quotes, proofs, reorders and the occasional last-minute rescue.
Community
Proud to back our community.
We donate apparel and awards to local schools, youth leagues and nonprofits every year, and we love sponsoring the teams and causes our neighbors care about.
Running a fundraiser or community event? Ask about our nonprofit and school pricing.